Home - Shanice Jones Cameron, PhD

The Short Version

Hi, I'm Dr. Shanice Jones Cameron.

I’m an Assistant Professor of Media & Technology Studies and Health Communication at the University of North Carolina at Charlotte. I’m also a consultant for technology companies, and I create content about wellness and personal development.

The Longer Version

Communication scholar, podcaster, and consultant.

Dr. Shanice Jones Cameron (Ph.D., University of North Carolina at Chapel Hill) is an Assistant Professor in the Department of Communication at the University of North Carolina at Charlotte. She researches health and wellness discourses that are distributed through social media with a focus on Black women’s health and well-being digital networks and communities.

Her current projects explore mental health and podcasting, Black women’s maternal health, and health misinformation and disinformation that is distributed through social media. Dr. Jones Cameron primarily uses qualitative methods, including netnography, interviews, participant observation, and critical discourse analysis.

Dr. Jones Cameron received The Ray Camp Top Faculty Paper Award from the Carolina’s Communication Association Annual Conference for her paper, “Mapping the User Trajectory: Black Women’s Digital Well-Being Networks and Social Support Affordances” in November 2024. She also received a Top Paper Award from the African American Communication and Culture Division at the National Communication Association Annual Conference for her paper, “Black People Don’t Do That”: A Critical Qualitative Study of Discursive Barriers and Black Women’s Digital Well-Being Networks” in November 2023.

Scholarly Articles

Selected Publications

“We Out Here”: Black Women, Well-Being, and #blackgirlsrun on Instagram

In this digital ethnographic research, I explored how Black women in the United States utilize social media to create knowledges and cultivate communities that center their health and well-being. The participants regarded long-distance running as an anchor practice, or an activity that simultaneously enriches multiple dimensions of a person’s well-being and prompts additional healthy behaviors.

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“That Stuff Can Be Ugly:” Black Women in Sport, Stigma, and Public Mental Health Disclosures

I co-authored this paper with my colleague Daniel Grano. For this research, we investigated Black women athletes’ long-form public mental health disclosures (LFPMHDs). We conducted a phenomenological thematic analysis and drew from Orbe’s co-cultural theory to illuminate the communicative practices and orientations that Black WNBA players rely on as co-cultural group members.

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Be Still, Be Present: Black Girl Yoga and Digital Counter Spaces

The purpose of this study was to explore how a popular Instagram page, Black Girl Yoga, engages Black women with the spiritual practice. A combined Visual Discourse Analysis (VDA) and Critical Discourse Analysis (CDA) revealed that BGY engages Black women with yoga by: a) constructing a culture of inclusivity, b) affirming the individuality of Black women, c) intertextualizing African American cultural discourse and yogic principles, d) decentering Black women’s oppression, and e) creating continuity with physical yoga counter spaces. Implications for theory and praxis are discussed.

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Most Recent

Courses Taught

In this course, we interpret health broadly and explore how people use information and communication technologies to construct health subcultures, monetize products, and efficiently share messages. Students explore various digital contexts where health messages are exchanged and consider the implications of using these technologies in this context.

In this course, students explore the evolution of podcasting as a medium. We examine podcasting as an outgrowth of radio but also as a distinct form of digital communication. In addition to the theoretical aspect of the course, students will learn to outline podcast episodes, practice the basics of editing audio, and produce their own mini podcast.

This graduate course helps students understand the ways in which Communication scholars think about, understand, explain, and create knowledge. The primary focus of this course is to help students grapple with contemporary viewpoints in communication theory, as well as to develop an understanding of the metatheoretical assumptions inherent in all scholarly work.

Consulting

Workload Management and Employee Wellness

Dr. Jones Cameron is also the founder and creator of Beyond Productivity™, a workload management training and well-being program designed to help technology companies maximize their productivity without sacrificing their employees’ health and well-being. The Beyond Productivity™ Method empowers employees to approach their work with intention and confidence. This method uproots conventional thinking that says productivity must come at the expense of one’s physical and mental well-being. Dr. Jones Cameron’s goal is to help leaders rethink how they approach their team’s productivity while advocating for the well-being of corporate employees.

The Podcast

Her Guided Evolution®

Dr. Jones Cameron is also the founder of Her Guided Evolution®, a digital platform, podcast, and YouTube channel that hosts conversations about self-development and encourages women to practice holistic self-care and prioritize their well-being.

Thought Leadership

Featured Media

Friendship & Fitness: Black Women's Digital Wellbeing Networks

In this podcast episode with Dr. Dionne Stephens, I discuss my research about Black women’s digital health and well-being networks and the significance of these spaces for Black women’s holistic health.

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Simone Biles did not need “redemption”

In this blog post, my colleague Dr. Daniel Grano and I examine the discourse surrounding Simone Biles’ mental health and withdrawal from the 2020 Olympics. This piece was written for Olympic and Paralympic Analysis blog.

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Critical Disinformation Studies: A Syllabus

This syllabus was compiled alongside Dr. Alice Marwick, Dr. Rachel Kuo, and Dr. Moira Weigel. We argue that disinformation is a key way in which whiteness in the United States has been reinforced and reproduced, in addition to heteronormativity and class privilege.

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Race, Social Media, and Yoga - Episode 16

In this podcast episode, with Dr. Oliver Rick, I discussed how mainstream modern postural yoga spaces often exclude Black women from the practice. I highlight how Black women yoga practitioners leverage social media to create the own yoga spaces in pursuit of holistic health.

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Contact Me

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